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The power of the penguin: Bluebird celebrates 60th anniversary, tweaks ad for release of new ‘Kiwi As’ flavours
Potato chips and penguins are not a particularly natural partnership. But the power of advertising has made it so. And now, in Bluebird’s 60th year, our Antarctic friends are back in a rehashed ad to promote a co-branding initiative with Tegel and Wattie’s that sees the release of some new ‘Kiwi As’ flavours.