Browsing: Penguin

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Paper Plus challenges millennials to get stuck into books
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Paper Plus has launched a sarcastic new ad campaign, via FCB, that’s a dramatic shift from its previous marketing. With no blobby green alien mascot in sight, the stationery retailer is engaging with the millennial market by taking a shot at their addiction to social media sharing.

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Penguin Random House calls on Kiwis to contribute to special edition Mother’s Day book
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Usually, at least some part of Mother’s Day involves scouring through hundreds of generic Mother’s Day cards in search of the one that features a phrase (crafted by a writer you don’t know) that roughly captures the way you feel about your mother. However, this year, book publisher Penguin Random House is challenging Kiwis to put their creativity to the test by penning a few lines, which could potentially be included in special edition book, titled Thanks Mum: A Kiwi Celebration, in time for Mother’s Day.

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New book looks for local adfolk to shed light on New Zealand’s advertising history
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An old Minties ad featured in the Otago Daily Times

The New Zealand ad landscape is littered with interesting stories (and interesting storytellers). But the industry’s institutional memory often leaves a lot to be desired. So, in an effort to remedy that, Idealog editor and ex-NBR AdMedia reporter Hazel Phllips is currently writing a book charting the history of New Zealand advertising. The book will be published by Penguin next year and Phillips (email her here) is looking for interviews and information from people who worked in advertising and marketing back in the mists of time. She’s also looking to make contact with the marketing departments of major New Zealand brands that have iconic campaigns in their archives and would be willing to have the imagery used in the book or have information about the timelines of campaigns and their brands’ general history. To grease the wheels of history—and possibly dredge up a few classic local ads of yore—we have a D&AD 11 book to give away, so add your favorite New Zealand ad to the comment wall and it could be yours.