Browsing: Pedigree Adoption drive

A tale of two dogs: Colenso and Finch tweak storytelling technology to illustrate effects of doggy donations

Doggelganger, last year’s Pedigree Adoption Drive campaign by Colenso BBDO, used facial recognition technology to match humans with dogs and ended up winning all kinds of awards. And there’s a technological bent to this year’s campaign, too, with production company Finch developing a system that allows two entirely different films to be screened simultaneously on the same cinema screen with the use of specially designed glasses.