The winners of Bauer Media’s Best in Beauty Awards were announced last week at the Langham Hotel in Auckland, and, alongside the vast array of winning tonics and tinctures, a few industry folk were also acknowledged.
Lisa Carrington adds another healthy endorsement to her list, Fluxx gets it on with Get! Communications, Mark Copplestone takes the reins at the IAB’s mobile advertising council, Pead PR rearranges the troops, mediaR feels the warmth with Bradford Gold, Duncan Stuart returns to the land of indie, Media3 stays up late and Arielle Tai joins Datamine.
Word-of-mouth agency Soup launches in New Zealand (and, appropriately enough, starts with a campaign for cat broth), Steve Tindall sleeps with the enemy, two for Tangible as Primary shacks up with PGG Wrightson, Clemenger Group opens up the Young Talent Programme for 2013, greener pastures for Fenella Humphreys, Jessica Mathias joins Pead and Hayden Hare joins Flava.
Back in 2008, swarthy old seadogs Roger Holmes and Jamie Duff ditched their fancy London day jobs and returned to New Zealand to launch Stolen rum. Since then, the sugary nectar has won a few awards, added names like Peter Gordon, Nick Worthingon, Brent Smart and James Hurman to the investor list and, through a combination of savvy PR and branding and a good product, is now stocked in a number of classy bars, swanky restaurants and luxury lodges. And, to launch a new rum variety called SX9 that’s aimed squarely at the hospitality industry, it’s taken a leaf out of the 42 Below book with a potentially controversial campaign enlisting the services of local mules to help smuggle its illegal contraband into Australia.
JWT announces a new creative force, Pead PR adds to its brand and digital arsenal, Haystac launches a new events division, DDB gives Adschool pair a leg up, Adi Staite is lured away from self-employment by Synovate, Crossmark opens its Kiwi office, and The Sweet Shop picks a US boss.
In an effort to ramp up the experiential side of its comms, 2degrees recently put its PR account up for pitch. And Spark Activate came out on top, beating out a suspected list of Pead, Mango, Eleven and the incumbent Bullet.
…as Image Centre Group fills up some space with a few newbies, The Research Agency appoints an associate director direct from London, Pead PR prints out four new swipe cards, Interbrand adds an exotic foreigner to the mix and Spark PR & Activate wins the Dermalogica account.
…Federation adds a big name and a few newbies to the full-time roster; Christchurch’s Carter Price Rennie says hello to two new senior consultants; Pead PR sends one of its own to set up a Sydney office; another change in the TVNZ marketing department; and the resignation of Fairfax chief executive Brian McCarthy is linked to a mysterious Kiwi newspaper executive.
It wouldn’t be an ‘eggxaggeration’ to say that it’s Easter. And with Easter comes new pagan life, and with new pagan life comes news of various industry happenings about things like Cadbury, The Sweet Shop, Pead PR, Hunter, Top Gear magazine, MSN, APN, DB and Cannes.