To paywall or not to paywall? That is the question bouncing around many-a-publisher’s head. Of course, if it works, extra revenue is brought in, great. But, what if the audience doesn’t go for it? And the product ends up in a worse state financially than pre-paywall, with dwindling advertisers to boot. Surf forecast website Surf2Surf has decided to take the risk, and though it’s very early days yet, results so far are promising.
Paywalls are the future for professional journalism says former CEO of News UK, Mike Darcey.
Pandora recently announced it’s planning to launch a sponsored listening product that will enable brands to give listeners an hour of ad-free streaming through the service. The initiative, which is already live in the US, is set to launch in the local market in the second quarter of 2015, giving local advertisers another means by which to access users on the platform.
Scoop publisher and editor Alastair Thompson on the disruption of online news advertising and Scoop’s subsequent steps to sustain its platform through the introduction of an ethical paywall, dubbed ‘Operation Chrysalis’.
Last year, NBR launched a new mobile-first website that publisher Todd Scott says involved thousands of man hours. And the new features keep coming, with a personalised online radio service set to launch soon and the offer of a free six-month mobile subscription for its corporate and SME IP subscribers and, soon enough, anyone in New Zealand.
APN’s NZ Magazines has embraced the freemium model with the launch of a new responsive design website for the New Zealand Listener that combines free and paid content and enables subscribers to read the magazine on any device.
Wise New Zealand marketing oracle Michael Carney peers into his crystal ball for this week’s installment of Marketing Week. Analogue TV is either dead or on death’s door overseas. How long has it got to live here? How to catch the elusive black swan. Are you overlooking the oldies? The paywall prognostications come thick and fast. So how is Rupert faring? What people really think of advertising? The social media horse is starting to bolt. And there’s still time for marketers to try and mount this difficult beast. Tips and tricks for post-recession category management.
The Economist has been readng NBR. Well, that’s how we’re interpreting it.
The 5000-year-old business title today announced it will try a new website pay wall from October 13. This from the HQ of the venerable rag:The existing pay wall, which allows non-subscribers to the magazine web …