At a launch event held last night at Auckland’s Snapdragon Bar, TSM NZ chief executive Rob Ellis unveiled a new mobile wallet brand, bringing fruition to a plan that was first announced over a year ago. As part of the launch, Ellis also said that the collaboration between the shareholders 2degrees, Spark, Vodafone, Paymark and banking partners ASB and BNZ would no longer be known as the TSM but rather as Semble. The main principle underpinning the Semble system is that it aims to remove the need for cards by facilitating a contactless payment system through the user’s mobile phone.
Several weeks ago, Spark released the latest iteration of its ‘Never Stop Starting’ positioning via a 30-second spot that depicted a protagonist using Spark’s mobile payment technology across a varied range of jobs in different locations. And the telecommunications giant isn’t the only one dabbling in this space. We take a look at some of the recent moves made the major players.
Having cash in the wallet is an increasingly rare phenomenon for many Kiwis. So is throwing your wallet into the bin in favour of using your phone or a digital currency an option in New Zealand? And what’s ‘coming soon’? We’ve cherry-picked a few interesting developments in the payment space.
Paymark figures show the country is already reaping the benefits of extra Rugby World Cup spending, with a surge in transactions even before the opening ceremony.
Restaurants and gift stores were the big winners during Mother’s Day week. But it’s not just the cockles of mothers that were warmed: some retailers and marketers will find plenty of comfort in figures that show spending on the Paymark network, which processes more than three quarters of all in-store electronic transactions in New Zealand, is up considerably on the same period last year.
In news sure to warm marketers’ cockles, the latest figures from Paymark, the network that processes over 75 percent of all electronic transactions in the New Zealand retail market, show that good old fashioned consumer spending is on the up. But the increased shelling out evident in some of the smaller centres is not being shared equally across the regions.