Browsing: Pauline Hanton

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When it rains, it pours (with appointments news galore)—UPDATED
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Sheesh, it’s been a big week in the biz. ANZ is now in TBWA\’s hands, the National Bank brand looks like it’s set to be sacrificed, Mojo has just won a few cars and online advertising has moved ahead of radio and magazines in terms of ad revenue. And while all that’s been happening, a range of humans have been moving and shaking all over the show. So, without further ado, Pauline Hanton resigns from her Hypermedia post; ex-Telecom boffin Matt Crockett takes up a big gig with APN in Australia; Barnes, Catmur & Friends gives the new head of digital some natural light; Yahoo!Xtra expands its sales team; and Republik welcomes a new addition.

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Getting Vile: Adshel nabs new sales manager
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Adshel recently moved back to Parnell after spending a few years in a city office. But that’s not all that’s new: as of next week it will also have a new sales manager, with ex-MediaWorks, New Zealand Rugby Union and Oggi man Nick Vile proving to be the standout candidate in the search to find a replacement for Pauline Hanton, who recently announced the arrival of her new shopper marketing offering Hypermedia.

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From the couch to the shelf: shopper marketing sector heats up as Hypermedia kicks off with a big’un
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You know you’ve done something right (or wrong) if you get a concerned call from Bill Ralston after posting a story. And that’s what happened when we found out Pauline Hanton had resigned from her sales director position at Adshel to take up a role with a retail/instore media outfit supposedly linked to Ogilvy. Turns out the rumours were true and now Hanton, along with Paul Kenny and Suzi Hood in sales, have officially set their new, fully integrated in-store media channel and shopper marketing specialist Hypermedia into the wild, with Countdown as the flagship client.

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Out-of-home piggybank puts on some weight
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Cast your minds back to 2009. Now back at me. Now back to 2009. Now back to 2010. As everyone knows, it was a pretty lean year for all concerned, but the releases trumpeting various revenue increases seem to be flowing reasonably freely of late, with the latest coming from the Outdoor Media Association of New Zealand (OMANZ), which announced that gross media revenue for Q2 has increased by six percent from the same time last year, up from $14.3 million to $15.2 million in 2010. 

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Creative Challenge to bring Fringe to life, ego points, vast riches and freebies up for grabs
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Nothing focuses the mind like a deadline (aside perhaps from P). And Adshel, the Auckland Fringe and StopPress have joined forces to see if that rule also applies to the dark, mysterious advertising arts with the announcement of the Creative Challenge, a new event that aims to showcase the talents of Kiwi creatives and, at the same time, promote creative excellence in outdoor advertising.

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Outdoor shrinkage continues, but not as cold as last year
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The Outdoor Media Association of New Zealand (OMANZ) has released its first quarter gross media revenue results. And, while it has shrunk 1.7 percent on the same period last year, with $13.618m spent outside, OMANZ says it is a significant improvement on the 8.1 percent shrinkage the out-of-home sector experienced in 2009.