Skinny welcomes a new Paul, Jo Hartley trades OMD for Carat, Studio Alexander appoints a general manager, Acumen Republic ups its events firepower, Volkswagen goes human hunting, and iStart and Software Shortlist get together to embrace the pay-per-lead model.
Leopards, as the old chestnut goes, find it quite difficult to change their spots. But since its launch, Skinny, a sub-brand of Telecom that’s gunning for the youth-market, has gone about things much differently than its big brother. And its modern approach to marketing seems to be working quite well so far.
2degrees has sought urgent Commerce Commission action to stop Telecom from damaging competition in the mobile market. Telecom has confirmed it will lock the phones of customers who buy its planned ‘Skinny’ product, forcing them to pay a fee if they want to leave before a certain time. ‘SIM-locking’ is an anti-competitive practice the Commerce Commission warned against in 2008, when Vodafone tried to get away with it. Vodafone backed down after receiving a letter stating the practice was anti-competitive