Browsing: Paul Head

News
CAANZ and .99 aim to show ‘invisible trolls’ that the proof is in the Effies pudding
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The trade blogs are renowned for snarky, often anonymous comments that call into question the motivations for campaigns or their claimed success. But as part of it drive to get more entries for the upcoming Effie awards, CAANZ and .99 are aiming to show that, due to the focus on real-life results rather than the shiny, new and enticing, a trophy in this awards programme will go a long way to silencing those critics.

Opinion
Pitch (im)perfect: managing a pitch
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For some, a pitch is the most efficient method of choosing an agency partner. For others, it’s an overly expensive, time-consuming beauty parade. CAANZ has conducted two surveys to see how local agencies view the pitching process. And the results show there’s plenty of room for improvement, says chief executive Paul Head.

News
We wish you a merry Axis: CAANZ keeps the changes rolling with new dates and categories
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After a fairly controversial 2012, CAANZ and a bunch of senior ad folk engineered a few big changes to this year’s Axis proceedings to make the awards, as Colenso BBDO’s Nick Garrett said, a more collegial, more credible and more celebratory event that aimed to show the business community how influential creativity could be. And now CAANZ has announced some more changes to the programme for 2014.

News
37 agencies get All of Government tick, but two big omissions and design additions raise concerns
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Over the past year or so, the Ministry of Business, Innovation and Employment has been on a mission to assemble a panel of trusted advertising soldiers to join its army, just as it has done with a range of other suppliers. After a bit of a delay, it released the longlist in February. And now the final list has been released, with 37 agencies in the mix. But not everyone’s happy with the end result, or the process used to create it.

Opinion
Why SMI will fly
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In a recent column in NZ Marketing (and again in StopPress) John Baker expressed some opinions on the recent launch of Standard Media Index (SMI) in New Zealand and on media agencies in general. Paul Head, the chief executive of CAANZ, responds to some of the specific comments on behalf of its member media agencies.

News
Would they lie to you? TBWA\ puts senior agency folk to the test for Effies campaign
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There are many people in this world who assume those who work in the field of advertising are basically paid liars. But are they really? As part of a campaign to drum up interest in the Effies, TBWA\ has attempted to find out by filming a host of senior agency folk taking a lie detector test. And, as you’d expect, the results make for very entertaining and enlightening viewing.

News
New food labelling standards take aim at the ‘health halo’
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We live in fat times and the supposedly duplicitous actions of the companies responsible for producing the food and drinks that play a part in this bodily expansion are often blamed for it. But the Government is attempting to address the issue and has signed off on new standards for health claims on labels that aim to reduce misleading marketing and help consumers make better-informed decisions.

News
The rebirth of Axis
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After last year’s Axis Awards, shit hit fans when two of the country’s best campaigns—NZTA’s Ghost Chips and Steinlager’s ‘We Believe’—were largely snubbed. Since then, CAANZ, the CAANZ board and a collection of the country’s executive creative directors have been working together to make sure it doesn’t happen again. And a few important changes were announced at an event last night at The Bluestone Room in Auckland.

News
Pants-dropping requested as All of Government advertising services longlist released
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In an effort to create more efficiencies across departments—and, of course, reduce the $60 million spent on the purchase of advertising and media services in New Zealand in 2011—the Government has been on a mission to assemble a panel of trusted advertising soldiers to join its army. And, after a bit of a delay, it’s chosen its longlist and asked successful parties for their “best and final offer”.

News
CAANZ calibrates industry’s moral compass with new ethical guidelines
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According to CAANZ, one of the big challenges facing the communications industry is the way it is sometimes perceived by clients—and society more broadly. So, in an effort to address this and show that it is in fact what chief executive Paul Head calls a reputable and professional industry that adds value to businesses, the communications industry will be governed by a formal set of rules after CAANZ introduced its new ‘Code of Ethics, Practices, and Obligations of CAANZ Members’.

News
Marketing minds pass the test, get call-up for Media Awards judging
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CAANZ has rung plenty of changes to the awards programme this year. And, for the first time, it asked industry big brains to apply or be nominated for their positions on the judging panel in an effort to add a bit of gravitas. And after 96 applications and 20 nominations were received, the CAANZ Media Awards Committee has announced 89 successful candidates for the preliminary round of judging.

Awards/events
MLG brings commercial power of creative PR to the fore at upcoming forum
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The conversation economy just keeps getting bigger—and, as the regular social media fails show, scarier. So to help marketers benefit from it rather than get slapped by it, the CAANZ Marcomms Leadership Group (MLG) is following up the sell-out New Rules of Brand Engagement event last year with Re-Imagining PR: How ideas-led PR can help business, a forum featuring the brains behind the Cannes 2011 PR Grand Prix winner National Australia Bank’s Break Up campaign, PR Gold Lion winner Bundaberg’s Watermark, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific. 

News
Media Awards 2012: You be the judge!
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For the first time, CAANZ is publicly calling for top media minds to help decide the illustrious 2012 Media Awards winners. Those keen on judging the awards can apply now, or nominate someone else they think perfect for a judging role. Rather than casting aspersions on any previous judges, this new process adds a touch more gravitas to the proceedings, and should ensure only the most knowledgeable and experienced people are representing the industry – leading to greater consistency across categories.

News
How to pull on the public purse strings: CAANZ and government release best practice guide for agency selection
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Every year, government agencies spend more than $60 million on the purchase of advertising and media services in New Zealand. There are already some fairly rigid structures in place to make sure public entities get the best partner for the best price. But, after 12 months work by a team of senior agency and government communications practitioners on establishing Government Best Practice Guidelines for Selecting Advertising and Media Agencies, CAANZ and the Department of the Prime Minister and Cabinet have come up with a few more.

News
In rude good health: DraftFCB and MOH revel in Effie domination—UPDATED
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DraftFCB and the Ministry of Health are a pretty bloody good team, as evidenced by the numerous awards the duo has won in recent years. And, after it was beaten by Colenso’s supreme award-winning catfood campaign for Whiskas last year, they’ve managed to wipe away those salty tears and make amends by taking out a fair swag of the big gongs at this year’s Effies at SkyCity, including most effective agency and most effective client. 

News
Shifty business…
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… as Dean Howie heads for Hawaii, EMANZ passes the executive baton, Next looks for a new editor, Waxeye launches a new surf-related loyalty scheme, Supply picks up a Dieline award and Belkin makes some changes at the top.

News
Change not quite as good as a holiday as…
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… a dynamic duo is announced for Effie duties, TVNZ’s Breakfast gets its new co-hosts, adstream NZ increases its staff arsenal, MediaWorks says goodbye to some long-serving news staffers and Robyn Janes opens a production outfit in Hokitika. This is the last edition of Movings/Shakings of 2010. There, there, don’t cry. We’ll be back next year and we promise to quench your nigh-on insatiable thirst for employment scandals, unexpected departures, dastardly poachings, new postings (all of which will be written in capital letters to show their importance) and various industry accolades.