articles tagged 'Paul Head'

CAANZ unveils two IPA courses, aims to improve marketers' negotiating prowess at the executive table

  • June 30, 2015
  • StopPress Team
CAANZ unveils two IPA courses, aims to improve marketers' negotiating prowess at the executive table

Last night, at an event hosted at the Pullman Hotel, CAANZ kicked off its partnership with its UK counterpart, the Institute of Practitioners in Advertising, by introducing two new courses to the local market: The IPA Effectiveness Test and the IPA Commercial Certificate (CAANZ also plans to release a third paper focused on search marketing before the end of the year). And CAANZ chief executive Paul Head says that these courses are designed to improve the ability of marketers and agency type to contribute to meaningful conversations around the executive table.

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CAANZ and .99 aim to show 'invisible trolls' that the proof is in the Effies pudding

  • Advertising
  • July 4, 2014
  • StopPress Team
CAANZ and .99 aim to show 'invisible trolls' that the proof is in the Effies pudding

The trade blogs are renowned for snarky, often anonymous comments that call into question the motivations for campaigns or their claimed success. But as part of it drive to get more entries for the upcoming Effie awards, CAANZ and .99 are aiming to show that, due to the focus on real-life results rather than the shiny, new and enticing, a trophy in this awards programme will go a long way to silencing those critics.

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Who's in the money? Comparing SMI and Nielsen's 2013 media spend data

  • Media
  • January 28, 2014
  • Ben Fahy
Who's in the money? Comparing SMI and Nielsen's 2013 media spend data

Media spend figures from Standard Media Index (SMI), which launched in the New Zealand market last year, show a five percent increase in total spend in 2013, with big increases for cinema, digital and radio. So how does that compare to Nielsen's AIS ad spend figures?

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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Beyond the Page 2018
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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Pitch (im)perfect: managing a pitch

  • Opinion
  • January 6, 2014
  • Paul Head
Pitch (im)perfect: managing a pitch

For some, a pitch is the most efficient method of choosing an agency partner. For others, it’s an overly expensive, time-consuming beauty parade. CAANZ has conducted two surveys to see how local agencies view the pitching process. And the results show there’s plenty of room for improvement, says chief executive Paul Head.

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We wish you a merry Axis: CAANZ keeps the changes rolling with new dates and categories

  • Advertising
  • October 15, 2013
  • StopPress Team
We wish you a merry Axis: CAANZ keeps the changes rolling with new dates and categories

After a fairly controversial 2012, CAANZ and a bunch of senior ad folk engineered a few big changes to this year's Axis proceedings to make the awards, as Colenso BBDO's Nick Garrett said, a more collegial, more credible and more celebratory event that aimed to show the business community how influential creativity could be. And now CAANZ has announced some more changes to the programme for 2014.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Doin' it for the kids? Why the corporate takeover of childhood is more myth than reality

  • Marketing
  • October 15, 2013
  • Paul Head
Doin' it for the kids? Why the corporate takeover of childhood is more myth than reality

Marketing isn't evil, says Paul Head, and, despite some who think otherwise, the industry takes its responsibility around advertising to children very seriously.

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37 agencies get All of Government tick, but two big omissions and design additions raise concerns

  • Advertising
  • July 19, 2013
  • Ben Fahy
37 agencies get All of Government tick, but two big omissions and design additions raise concerns

Over the past year or so, the Ministry of Business, Innovation and Employment has been on a mission to assemble a panel of trusted advertising soldiers to join its army, just as it has done with a range of other suppliers. After a bit of a delay, it released the longlist in February. And now the final list has been released, with 37 agencies in the mix. But not everyone’s happy with the end result, or the process used to create it.

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Why SMI will fly

  • Media
  • July 18, 2013
  • Paul Head
Why SMI will fly

In a recent column in NZ Marketing (and again in StopPress) John Baker expressed some opinions on the recent launch of Standard Media Index (SMI) in New Zealand and on media agencies in general. Paul Head, the chief executive of CAANZ, responds to some of the specific comments on behalf of its member media agencies.

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Would they lie to you? TBWA\ puts senior agency folk to the test for Effies campaign

  • Advertising
  • July 10, 2013
  • Ben Fahy
Would they lie to you? TBWA\ puts senior agency folk to the test for Effies campaign

There are many people in this world who assume those who work in the field of advertising are basically paid liars. But are they really? As part of a campaign to drum up interest in the Effies, TBWA\ has attempted to find out by filming a host of senior agency folk taking a lie detector test. And, as you’d expect, the results make for very entertaining and enlightening viewing.

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They have ways of making you talk: CAANZ and TBWA\ launch Effie campaign

  • Advertising
  • June 13, 2013
  • StopPress Team
They have ways of making you talk: CAANZ and TBWA\ launch Effie campaign

There's been plenty of spy-related news recently after the Edward Snowden leak. So it's pretty good timing for the launch of CAANZ and TBWA\'s Effies call for entries campaign, which taps into the shadowy world of blacked out documents, lie-detection. and subterfuge. Perhaps they know more than they're letting on?

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Axis brings out the big guns for inaugural speaker event

  • Advertising
  • April 26, 2013
  • StopPress Team
Axis brings out the big guns for inaugural speaker event

After last year's issues, CAANZ gave the Axis Awards a good going over for 2013. And, as well as some changes to the judging and a new Getty Images Creative Exhibition, it's also created a new event featuring six international speakers.

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New food labelling standards take aim at the 'health halo'

  • Marketing
  • April 9, 2013
  • Ben Fahy
New food labelling standards take aim at the 'health halo'

We live in fat times and the supposedly duplicitous actions of the companies responsible for producing the food and drinks that play a part in this bodily expansion are often blamed for it. But the Government is attempting to address the issue and has signed off on new standards for health claims on labels that aim to reduce misleading marketing and help consumers make better-informed decisions.

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The rebirth of Axis

  • Advertising
  • March 1, 2013
  • Ben Fahy
The rebirth of Axis

After last year's Axis Awards, shit hit fans when two of the country's best campaigns—NZTA's Ghost Chips and Steinlager's 'We Believe'—were largely snubbed. Since then, CAANZ, the CAANZ board and a collection of the country's executive creative directors have been working together to make sure it doesn't happen again. And a few important changes were announced at an event last night at The Bluestone Room in Auckland.

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One down, two up for 2013 awards season

  • Awards
  • February 20, 2013
  • StopPress Team
One down, two up for 2013 awards season
Shorts and Longs via Flickr

The plug is pulled on the NZ Television Awards, but the CAANZ Media Awards and Canon Media Awards are puffing out their chests after record entries. Plus: preliminary media awards judges announced.

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Pants-dropping requested as All of Government advertising services longlist released

  • Advertising
  • February 19, 2013
  • Ben Fahy
Pants-dropping requested as All of Government advertising services longlist released
Michel Filion via Flickr

In an effort to create more efficiencies across departments—and, of course, reduce the $60 million spent on the purchase of advertising and media services in New Zealand in 2011—the Government has been on a mission to assemble a panel of trusted advertising soldiers to join its army. And, after a bit of a delay, it's chosen its longlist and asked successful parties for their "best and final offer".

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