articles tagged 'Paul Gardiner'

Bauer follows up womansday.co.nz launch with branded Persil hub

  • Media
  • October 23, 2014
  • Ben Fahy
Bauer follows up womansday.co.nz launch with branded Persil hub

Late last year, Bauer launched its Woman's Day recommended extension, with food columnist and past MasterChef NZ (RIP) winner Chelsea Winter wheeled out in an attempt to transfer some of her cachet to advertisers. And after launching the womansday.co.nz website last month, it's taken that idea into the digital realm for the first time, with Unilever's Persil brand the first beneficiary.

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State of the -ation: behind Bauer's strategy of content creation, diversification and digitisation

  • Media
  • August 22, 2014
  • Ben Fahy
State of the -ation: behind Bauer's strategy of content creation, diversification and digitisation

It was officially announced yesterday that Bauer had made some major structural and staff changes. So we had a chat with chief executive Paul Dykzeul and commercial director Paul Gardiner about the thinking behind that strategy.

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Bauer rings a few more changes, launches new content division

  • Media
  • August 21, 2014
  • Ben Fahy
Bauer rings a few more changes, launches new content division

It's been a big year for Bauer. The APN titles have been brought in to the building, it's canned Creme and passed on Little Treasures. And now it's announced a restructure that will see a host of staff changes and the creation of a new brand solutions division.

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Sponsor post: Help us invent the future

  • Sponsor post
  • February 14, 2014
  • Bauer Media
Sponsor post: Help us invent the future

This year, here’s what we’re going to do. When our clients say, “What’s the future of media, anyway?” we will bedazzle them. Show them new, more powerful ways to link magazines with digital media and other outlets. New ways to use social media and websites, with competitions, special events, display advertising, viral campaigns, sponsorships, customer incentives and a bunch of other stuff that’s so new and so amazing, we’re not even going to tell you about it yet.

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Movings|Shakings: 31 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 31, 2014
  • StopPress Team
Movings|Shakings: 31 January

Starring Toyota, TVNZ, Andy Lark, Andy Williams, Jennifer Duval-Smith and Nicholas O'Flaherty, Pandora, Beryl, Harald van Heerde, Bauer, Belowtheline, Kea and More FM.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Movings/Shakings: 28 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 28, 2014
  • StopPress Team
Movings/Shakings: 28 January

Changes at MediaWorks Radio, Saatchi & Saatchi, GrabOne, Reckitt-Benckiser, Pfizer, The Pond, Bauer, Thick as Thieves and Marine Vouchers.

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Unitec and Bauer turn Kiwis into editors/cover stars with personalised magazine

  • Media
  • November 19, 2013
  • Ben Fahy
Unitec and Bauer turn Kiwis into editors/cover stars with personalised magazine

Humans are simple creatures. Put their name on a Coke and they go crazy. Put their kid on the cover of a magazine and mums will clog up the internet. And now Unitec, Special Group, Open and Bauer are attempting to tap into that feverish narcissism once again with U Mag, a personalised magazine that doubles as a customised prospectus and is thought to be a world first.

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Bauer claims victory in royal baby battle

  • Media
  • July 31, 2013
  • Ben Fahy
Bauer claims victory in royal baby battle

Some saw the feverish excitement—and feverish media attention—over the arrival of the royal baby as a sad indictment on humanity. Others saw it as evidence of the rising appeal of the British monarchy in New Zealand and around the world. And more than a few local media outlets and their advertisers saw it as a chance to capitalise on all the extra eyeballs, with Bauer Media pulling out all the stops to get its 'Souvenir Issue' onto the shelves five days earlier than usual.

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Movings/Shakings: 29 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 29, 2013
  • StopPress Team
Movings/Shakings: 29 July

Clemenger businesses on the move in Welly, Bauer looks inside and finds a new advertising director, The Radio Network lures a big radio fish back home, Fairfax hands Lions Festivals baton to Val Morgan, Mark Reekie heads for the islands and Spotify announces new ANZ head of sales.

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Shock weight gain! Woman's Day piles on the pages

  • Media
  • December 11, 2012
  • Ben Fahy
Shock weight gain! Woman's Day piles on the pages

Mass market weeklies have had a rough time of it in recent years. But ACP has opened an early Christmas present in the form of the recent double issue of Woman's Day, which clocked in at over 200 pages and took the title as biggest ever issue.

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Have they got a deal for you: The Shopping Channel brings out the big guns as ACP signs on as partner

  • Advertising
  • October 5, 2012
  • Deirdre Robert
Have they got a deal for you: The Shopping Channel brings out the big guns as ACP signs on as partner

There’s been a lot of hype around the launch of the Shopping Channel this week, and there’s no question awareness of the channel was boosted significantly by the appearance of Eva Longoria. But by and large, unlike a certain online trading website that launched this week, the Shopping Channel’s debut seems to have gone relatively smoothly, and both ACP, which announced its partnership with the channel at a gala event on Wednesday night, and Ogilvy, have big plans for the brand.

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ACP sends FHM to the glue factory

  • Media
  • March 15, 2012
  • Ben Fahy
ACP sends FHM to the glue factory

For a time, it seemed as though men—and quite a few ladies—couldn't get enough of FHM's tall-tales, humour and glamour shots of well-endowed models. But ACP has made the decision to close the magazine after it lost almost half of its circulation in the last six months of 2011 in Australia. And, as of May, it will also be taken out of the market in New Zealand.  

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Movings/Shakings: 15 February

  • movingsshakings
  • February 15, 2012
  • Cath Winks
Movings/Shakings: 15 February

Judging by the amount of recruitment news this week, it appears plenty of folk began the year looking for greener pastures. Thick As Thieves has stolen Colenso BBDO's art director Jae Morrison, marketing maven Simone Iles finds a new Post, Wellington Tourism gets some absolutely positive additions to the team, Paul Gardiner crosses the line wearing lycra, Gareth Davies joins RedYeti Films, Fee-fi-fo-fum finds the Ideas Shop, Market Pulse reaches for ignition, Hitchcock directs Flying Fish (no birds in sight), APN Outdoor's Friends in High Places line-up gets a shakeup, The Sweet Shop moves even further into Asia, Prodigy signs Bradstreet boy, and Blair Haeata joins Ngage.

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The Year in Review: Paul Gardiner

  • Marketing
  • January 16, 2012
  • StopPress Team
The Year in Review: Paul Gardiner

While the mass-market weeklies continued to struggle last year, ACP popped a few corks when Woman's Day finally edged out Woman's Weekly in both circulation and readership after a very long wait. Elsewhere in 2011, special interest magazines largely seemed to hold firm despite the gloomy economy—and the predictions of death from the digitally-focused doomsayers. Sales manager Paul Gardiner goes to town on 2011. 

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ACP pops corks as Woman's Day takes long-awaited weekly readership victory—UPDATED

  • Media
  • October 28, 2011
  • Ben Fahy
ACP pops corks as Woman's Day takes long-awaited weekly readership victory—UPDATED

It's taken a helluva long time, but the big news from Nielsen's latest magazine readership data is that ACP's Woman's Day has finally taken over from New Zealand Woman's Weekly (NZWW) as "the number one magazine in every way", with higher readership and circulation figures than its long-standing arch-rival.

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