Browsing: Paul Dykzeul

News
From paper to pixels and everything in between: the MPA changes its definition of magazines
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Since the earliest examples of magazines began appearing in the 17th century, a printed product has defined the medium. But with technological advancements and the proliferation of all that is digital, magazines now focus on much more than ink on paper. So, in response, the Magazine Publishers Association (MPA) has removed the term “periodical” from its definition of a magazine and also removed the requirement for members to have ABC audited circulation in an effort to remain relevant to publishers old and new. We chat to MPA executive director Pip Elliott and MPA chair Paul Dykzeul about the decision.

News
As media changes, are the ASA’s ad spend figures still relevant? Senior industry figures weigh in
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Although the release of last week’s ad spend figures by the ASA served to confirm trends that have been obvious for quite some time, a general consensus among those in the industry is that the figures don’t give an accurate reflection of changes that are occurring in the industry. Several senior industry figures share their thoughts on the structure of the annual ad spend report.

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Bauer gets the go ahead for NZ Mags acquisition—UPDATED
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Bauer Media has, as most expected, been given Commerce Commission approval to proceed with its purchase of APN magazine titles the NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme. Updated with more comments from chief executive Paul Dykzeul.

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NIM wits: when is a magazine not a magazine? —UPDATED
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September is shaping up to be a watershed month for APN NZ—and, more broadly, New Zealand’s newspaper publishing sector. The New Zealand Herald is set to reveal its new compact weekday edition on 10 September and the newly redesigned nzherald.co.nz site will go live around the same time. There’s also a new Newspaper Inserted Magazine (NIM) on Mondays about food, health and well-being and readers will also be treated to a one-off premium glossy magazine on launch day called, appropriately enough, The Magazine. But what exactly is a magazine? Why are NIMs so appealing for newspaper publishers? And why is ACP’s Paul Dykzeul so fired up?

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Baker and Dykzeul take senior MPA roles, look to lead mag revenue renaissance
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The MPA has chosen its new board, with Tangible Media’s John Baker replacing Fairfax’s Lynley Belton as chair and ACP’s Paul Dykzeul replacing acting deputy chair Cathy Parker from Adrenalin. And the new heads have some big plans to breathe life into the sector—and, more specifically, promote the unique benefits of the medium to advertisers and eventually increase its share of the revenue pie.

News
No Mau stalking
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Just when you thought New Zealand was a relatively paparazzi-scandal-free zone, think again: ACP Media, publishers of Woman’s Day, have hit back at allegations made by Ali Mau on TVNZ’s Breakfast in which she claimed the magazine has been stalking her and her family.

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L&L defends pic editor over cover kerfuffle
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Despite admitting it was “a bit unfortunate”, NZ Life and Leisure editor Kate Coughlan stands by the “impeccable” reputation of Fairfax pictures editor, Sybille Hetet.

“We went through the right channels and presumed this was cleared. We have strict processes for use of photos.”

L&L was pilloried by ACP …

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Embarrassment corner
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It’s the sound all magazine publishers dread: the smug tap of ACP’s Paul Dykzeul’s keyboard as he relishes the moment to rub your nose in the sand. Ouch!

Says Dykzeul: “ACP Magazines are proud to have provided the latest cover for NZ Life and Leisure, produced by …