Browsing: Paul Dykzeul

News
From paper to pixels and everything in between: the MPA changes its definition of magazines
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Since the earliest examples of magazines began appearing in the 17th century, a printed product has defined the medium. But with technological advancements and the proliferation of all that is digital, magazines now focus on much more than ink on paper. So, in response, the Magazine Publishers Association (MPA) has removed the term “periodical” from its definition of a magazine and also removed the requirement for members to have ABC audited circulation in an effort to remain relevant to publishers old and new. We chat to MPA executive director Pip Elliott and MPA chair Paul Dykzeul about the decision.

News
As media changes, are the ASA’s ad spend figures still relevant? Senior industry figures weigh in
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Although the release of last week’s ad spend figures by the ASA served to confirm trends that have been obvious for quite some time, a general consensus among those in the industry is that the figures don’t give an accurate reflection of changes that are occurring in the industry. Several senior industry figures share their thoughts on the structure of the annual ad spend report.

News
Bauer gets the go ahead for NZ Mags acquisition—UPDATED
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Bauer Media has, as most expected, been given Commerce Commission approval to proceed with its purchase of APN magazine titles the NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme. Updated with more comments from chief executive Paul Dykzeul.

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