articles tagged 'Pat Shepherd'

One Percent Collective spreads its philanthropic gospel with mad Albiston ad, steers kids away from dreams of superherodom—UPDATED

  • Advertising
  • March 13, 2014
  • Ben Fahy
One Percent Collective spreads its philanthropic gospel with mad Albiston ad, steers kids away from dreams of superherodom—UPDATED

The One Percent Collective is on a mission to inspire more generosity and convince Kiwis to give away a small chunk of their total income. And to raise awareness of its mission, it's called on the generosity of many others to create an ad that co-founder Pat Shepherd believes is "a bit different to your average charity campaign".

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