New Zealand ad-tech company ikemu has secured an international deal with one of Japan’s largest crowdsourcing platforms, Lancers Inc.
The news earlier this week that Air New Zealand would pull out of Fly Buys led to a stream of commentary on what this meant not only for the nation’s largest loyalty programme but also for the loyalty industry in general.
The founders of The Social Club, a two-way market place where influencers can login to view brands and brands can login to view influencers was launched late last year and according to its founders, recently penned a partnership with Mish Guru to improve its offering for brands and influencers alike.
The All Blacks ended its 21-year sponsorship with Coca-Cola in January this year and teamed up with Pepsi, aligning itself with its subsidiary Gatorade as its hydration partner. A new ad has been released celebrating the partnership (which features a very serious Sam Cane).
Flick Electric partnered with the NZ International Comedy Festival earlier in the year, and it’s recently launched videos on its Facebook page of New Zealand comedians talking about electricity and offering some great advice, like Wilson Dixon’s ‘tip’ to turn your car headlights on and point the car in the direction of your windows to save on power.
Last year Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.
After nearly a century, Anchor milk has jumped back aboard the All Blacks bandwagon, partnering up with the team just before it heads into World Cup territory.