Paperboy will not be hitting the shelves as expected at the end of January after Bauer announced it will cease publication of the magazine under its current print model. In wake of the news, we speak to media leaders to hear their thoughts on the magazine and its distribution model.
Last week, Bauer blew out a candle for Paperboy as the magazine for urban adventurers turned one. Dropped in the audience’s path via an innovative distribution model, the mag has quickly entrenched its edgy aesthetic into the Auckland landscape. And editor Jeremy Hansen reckons there’s more to come.
Having already hit its stride in Auckland, Bauer Media’s Paperboy is set to test the waters in Wellington and Christchurch with two special, month-long issues.