Browsing: Panasonic

Movings/shakings
Movings/Shakings: 28 August
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Shine’s Julian Andrews goes free range, APN announces its new Herald line-up, DDB welcomes back a prodigal duo, Admission admits many, TradeMe seeks out Vivaki, DraftFCB activates a rising star, Komli launches its mobile ad network, Ngage gets its FIX and Steve Price spruiks Panasonic’s smart TVs.

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Scanning the horizon: Panasonic and Publicis Mojo get creative with designer QR code
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As smartphones become more prevalent, QR codes are picking up steam and are now seen more regularly on ads, on products and even on t-shirts at festivals in Poland. Most of the time, the fairly ugly, alien-esque black and white shapes are employed to disseminate information—or offers—but there are some pretty creative options now available (Kiwi company Set QR is leading the way in this regard) and one of the coolest QR executions we’ve seen recently is this print ad for Panasonic that was made by Publicis Mojo Auckland to go on the cover of trade publication Wares Magazine.

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High-tech meets high-cut as Panasonic rebrands and embraces stubbies
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It’s coming into winter and the Christchurch rebuild will be kicking into gear soon, which means the heatpump advertising battle is, ahem, heating up. There’s already Stephen Fleming for Fujitsu, the bald guy holding a cat for Mitsubishi, the anthropomorphic door snakes for Toshiba and, recently, a creepy Dan Carter hanging on the wall for Daikin. Now, after Panasonic embarked on something of a spiritual journey with its agency Publicis Mojo to find out what core brand attributes and values it wanted to convey, there’s a new frontman to add to that list: stubby-wearing, bum-scratching Gerry. 

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Ads@6: 15 April – 21 April
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A virtual cornucopia of televisual commercial messages for your perusal. In the tick category, the new ANZ campaign has a bit of a laff at the expense of others (and also gets empathetic, claiming to understand what its embattled customers have to put up with); McDonald’s push into the family dinner market with a lying father; and, advertising a product that’s renowned for fairly boring adverts, Panasonic’s heatpump ad is a breath of fresh fantastical air.  In the cross category, South Australia tourism decides to bore its audience into coming for a visit.

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Iggy gets his act together
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Who for: Orcon broadband

Why we like it: Iggy writhes to the online Kiwi cacophony.

And number two:

Who for: Panasonic Lumix

Why we like it: It’s filmed in New Zealand. And it’s a moderately comical way to show the camera’s waterproofery.

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