Hyundai’s ode to towing, Pak ‘n’ Save’s Countdown takedown and the next instalment of NZ Fire Service’s powerful campaign get the nod this week.
Browsing: Pak ‘n’ Save
The newspaper industry has certainly had better years than 2012, with a continuing shift away from paper by readers and advertisers, big losses and restructures for the major players in this market and the spectre of the Leveson Enquiry hanging over print journalism. But there was still plenty to celebrate. News Work’s new business and marketing manager Jenny Stiles sounds off.
The best moment of my life was undoubtedly winning the meat pack at a friend’s wedding, closely followed by the time when three loyalty cards came due on the same day. So it was pleasing to learn that an ad celebrating sexy meat for Pak ‘n’ Save’s Meat Week has won DraftFCB the October ORCA.
And we bow down and give TVC of the Week praise to Westpac’s bickering oldies, Good Books’ bodice ripper, Stickman’s chicken adulation, OPSM’s surf lifesaving tie-in and Big Little City’s visual love letter to Auckland.
We pointed them out a few weeks back when the Herald shrunk, and DraftFCB’s entertaining contextual ads—‘Magnifying Glass, Pirate and Shrink Ray’—for Pak ‘n’ Save to celebrate the paper’s new format have also impressed the judges of the September round of the Newspaper Ad of the Month awards.
It’s all about staying up late, comical advice, scare mongering and warmth spreading this week.