In addition to venomous fauna and teenage hoodlums, the chromatic pairing of black and yellow has come to typify Pak ‘n Save in the Kiwi retail industry. However, this year, in a show of support for the New Zealand Breast Cancer Foundation (NZBCF), Pak ‘n Save will set aside its colour allegiance and turn its ‘Number 8 wire’ ad pink in the ten days leading up to the annual Pink Ribbon Appeal, which takes place on 9 and 10 October this year.
Browsing: Pak n Save
Ogilvy & Mather has taken out this month’s Newspaper Ad of the Month with its topical ad for Beneful that responded in canine style to an article claiming playing with sticks was no good for dogs. The win takes them to six points and sees them join DDB at the top of the Agency League table.