In addition to venomous fauna and teenage hoodlums, the chromatic pairing of black and yellow has come to typify Pak ‘n Save in the Kiwi retail industry. However, this year, in a show of support for the New Zealand Breast Cancer Foundation (NZBCF), Pak ‘n Save will set aside its colour allegiance and turn its ‘Number 8 wire’ ad pink in the ten days leading up to the annual Pink Ribbon Appeal, which takes place on 9 and 10 October this year.
Spark, nee Telecom’s, Giganaire was a pretty polarising campaign, as most ads involving rapping generally are. And Pak n Save’s comical frontman has riffed on that in his inimitable style for its latest promotion by asking punters if they will become the next ‘Giftcardionaire’.
Spilt rabbit, self-deprecation and schadenfreude catch our attention this week.
Ogilvy & Mather has taken out this month’s Newspaper Ad of the Month with its topical ad for Beneful that responded in canine style to an article claiming playing with sticks was no good for dogs. The win takes them to six points and sees them join DDB at the top of the Agency League table.
Five of the week’s best spots, from endearing child stars to George Clooney-esque stickmen and everything in between.