Browsing: page impressions

TVNZ to NZ Herald: “Good on ya’, mates”

The geeks inherited the Earth (well, the StopPress comment wall) after the announced a “strategic change in direction by moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers”. The comments flowed, the debate raged and the acronyms came thick and fast. A few doubts were raised about the motivations behind the site’s new approach to measurement, but the Herald also had plenty of friends, including a few in high places, like the national broadcaster.