articles tagged 'page impressions'

Making an impression: why it matters what you measure

  • Opinion
  • January 29, 2014
  • Eric Rowe
Making an impression: why it matters what you measure

Eric Rowe's not just being pedantic when he tells people they shouldn't be careless with the term page impression. That's because he's seen marketers waste millions due to misunderstanding.

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TVNZ to NZ Herald: "Good on ya', mates"

  • Digital
  • April 21, 2010
  • StopPress Team
TVNZ to NZ Herald: "Good on ya', mates"

The geeks inherited the Earth (well, the StopPress comment wall) after the nzherald.co.nz announced a "strategic change in direction by moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers". The comments flowed, the debate raged and the acronyms came thick and fast. A few doubts were raised about the motivations behind the site's new approach to measurement, but the Herald also had plenty of friends, including a few in high places, like the national broadcaster.

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It's not just eyeballs, darling, it's how much the eyeballs like it

  • Advertising
  • April 19, 2010
  • Ben Fahy
It's not just eyeballs, darling, it's how much the eyeballs like it

nzherald.co.nz has signalled a strategic change in direction, moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers.

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