Eric Rowe’s not just being pedantic when he tells people they shouldn’t be careless with the term page impression. That’s because he’s seen marketers waste millions due to misunderstanding.
Browsing: page impressions
The geeks inherited the Earth (well, the StopPress comment wall) after the nzherald.co.nz announced a “strategic change in direction by moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers”. The comments flowed, the debate raged and the acronyms came thick and fast. A few doubts were raised about the motivations behind the site’s new approach to measurement, but the Herald also had plenty of friends, including a few in high places, like the national broadcaster.
nzherald.co.nz has signalled a strategic change in direction, moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers.