Three to seven seconds… that’s the amount of time a consumer first engages with a product on the shelf, the amount of time a product has to appeal and be chosen by the buyer. As a result, how a product’s packaging looks and feels is a vital part on the path to purchase.
Ecostore has branched out of cleaning and personal care products to launch its new skincare range with the help of Special Group.
At the moment, it is near impossible to escape the rugby madness that has hypnotised the nation. Many of our beloved products from the supermarket have turned black, one of which being Anchor’s milk bottles, which turned the shade in support of the All Blacks. Dow Design provided us some insights on what makes good product design, and what sells.
Old gun Simply Squeezed and relatively new flatbread brand Farrah’s both lead their respective categories. And while the conventional FMCG wisdom when in this position is ‘don’t rock the boat’, both brands have called on the Dow Group to give them a makeover.
Charlie’s has just launched its new straight up cola, which has “honest stuff like actual kola nuts, real malt, natural cane sugar and a cheeky squeeze of lemon”. But, in a nice touch, it’s also decided to tell drinkers what isn’t in the can just to see if they’re still paying attention.
For many, cardboard is something that belongs in recycling bins. But for ‘cardboard engineer/packaging ninja’ Mat Bogust, it’s something to be messed with, as he did recently as part of Beck’s NZ Music Month sponsorship. Plus: the rise of cardboard casket business Rest in Pets.
With a new co-owner on board and a desire to differentiate, Rush Munro’s ice cream has lifted the lid on a new look from Dow Design that’s pumped up the colour and personality.
Given the size—and growth—of the pet industry, and the increasingly close relationship humans have with their animals, it’s not unusual to see strange new products being launched (I’m looking at you cat soufflé). Not surprisingly, most of the products are aimed at pets that are still alive. But ‘cardboard engineer’ Mat Bogust and his wife Jane have seen a gap in the market and launched a Kickstarter campaign to try and give their cardboard casket business Rest in Pets a leg up.
Fonterra, in what it’s calling a game changer for the dairy industry, the most significant innovation project Anchor has ever undertaken and a world-first, has launched a light-proof three-layer bottle that claims to improve the taste of milk. And the campaign by Colenso BBDO uses a herd of magical, sun-avoiding glass cows to promote the benefits of the new technology.
Parliament has announced today it’s introducing plain packaging requirements for cigarettes and other tobacco products, making New Zealand only the second country in the world to do so. Rachel Ramsay looks at both sides of the plain packaging argument, asking if where there is smoke , there is liars.
Alt Group’s rebrand of the Auckland Art Gallery, Sons & Co’s website featuring disembodied limbs and Designworks’ slick packaging for Silver Fern Farms were among the major winners at the 2012 Best Design Awards, the Oscars of the New Zealand design world.
L&P is a much-loved Kiwi brand. Many of its ads are classics, its Facebook page has over 184,000 likes and the recent Reader’s Digest survey listed L&P the seventh most trusted brand in New Zealand. But sales were simply not matching the affection and loyalty the brand enjoyed. So the packaging has been given a spruce up by brand design specialists Dow Design in an effort to make it more contemporary—and more compelling for the younger generation.
The country’s packaging heroes and villains have been unmasked once again thanks to the Unpackit awards, with the folks from Wanaka Wastebusters whittling down 200 nominations to the eight best and worst examples of packaging in New Zealand.
For too long Kiwis have been unable to thrust examples of the best and worst packaging in New Zealand into the spotlight. But that’s all changed thanks to the launch of the Unpackit Packaging Awards, the brainchild of Wanaka-based “resource recovery community enterprise” Wastebusters.
Colenso’s new campaign for Anchor set about breathing some new life into milk—a product that had, as a result of a focus on price, become seen as a something of a commodity—and create a point of difference for the brand. And, as well as a stellar TVC, outdoor and print campaign, Dow Design has had its wicked way with the packaging and given Anchor a new “vibrant, upbeat” look.