Browsing: packaging

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Selling out: does packaging with a point of difference equal more sales?
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At the moment, it is near impossible to escape the rugby madness that has hypnotised the nation. Many of our beloved products from the supermarket have turned black, one of which being Anchor’s milk bottles, which turned the shade in support of the All Blacks. Dow Design provided us some insights on what makes good product design, and what sells.

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Straight up and sans sausage
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Charlie’s has just launched its new straight up cola, which has “honest stuff like actual kola nuts, real malt, natural cane sugar and a cheeky squeeze of lemon”. But, in a nice touch, it’s also decided to tell drinkers what isn’t in the can just to see if they’re still paying attention.

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Everyday luxury
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As the design proponents keep saying, good packaging can make a difference and change the way consumers react to products. And artist Paddy Mergui has proven that by adding some luxury to the quotidian in an exhibition called Wheat is Wheat is Wheat.

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Rest in Pets’ cardboard caskets aim to tap into furry funerals
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Given the size—and growth—of the pet industry, and the increasingly close relationship humans have with their animals, it’s not unusual to see strange new products being launched (I’m looking at you cat soufflé). Not surprisingly, most of the products are aimed at pets that are still alive. But ‘cardboard engineer’ Mat Bogust and his wife Jane have seen a gap in the market and launched a Kickstarter campaign to try and give their cardboard casket business Rest in Pets a leg up.

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Foodstuffs gets with the packaging programme
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Foodstuffs has signalled major changes to the way it procures packaging, telling store owners to stop selling veggies on meat trays and looking to eventually achieve 100 percent kerbside recyclable packaging for both produce and private label items.

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Fonterra shuns the sun with ‘game changing’ new innovation, Colenso rounds up a herd of vampire cows
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Fonterra, in what it’s calling a game changer for the dairy industry, the most significant innovation project Anchor has ever undertaken and a world-first, has launched a light-proof three-layer bottle that claims to improve the taste of milk. And the campaign by Colenso BBDO uses a herd of magical, sun-avoiding glass cows to promote the benefits of the new technology.

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When life gives you lemons, redesign your packaging
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L&P is a much-loved Kiwi brand. Many of its ads are classics, its Facebook page has over 184,000 likes and the recent Reader’s Digest survey listed L&P the seventh most trusted brand in New Zealand. But sales were simply not matching the affection and loyalty the brand enjoyed. So the packaging has been given a spruce up by brand design specialists Dow Design in an effort to make it more contemporary—and more compelling for the younger generation.

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Show us ya’ packaging
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For too long Kiwis have been unable to thrust examples of the best and worst packaging in New Zealand into the spotlight. But that’s all changed thanks to the launch of the Unpackit Packaging Awards, the brainchild of Wanaka-based “resource recovery community enterprise” Wastebusters.

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Dow milks Anchor for all its worth
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Colenso’s new campaign for Anchor set about breathing some new life into milk—a product that had, as a result of a focus on price, become seen as a something of a commodity—and create a point of difference for the brand. And, as well as a stellar TVC, outdoor and print campaign, Dow Design has had its wicked way with the packaging and given Anchor a new “vibrant, upbeat” look. 

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Battle of the bottles
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The StopPress towers have been inundated with new bottles of stuff recently. Which got us to thinking: what is New Zealand’s best looking bottle? Or New Zealand’s best looking label?

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Dow delivers deluxe design double
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Dow Design’s stated aim is to create desire through design and, if the inclusion of two of its recent campaigns in two illustrious publications is anything to go by, it’s succeeding.