Browsing: Pacific Micromarketing

News
Pacific Micromarketing Marketer of the Year: NZ Lotteries’ Wendy Rayner
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Photo by Paul Statham

When Lotto arrived in New Zealand in 1987, Kiwis were excited, the big ads were delivering the goods and the coffers were filling nicely. But when Wendy Rayner started her role as marketing manager for jackpot games in 2003, having come from accountancy, advertising and nine years at TVNZ, jackpot fatigue had set in, the products weren’t working and sales and player numbers were in decline.

News
More moves than Travolta…
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…as overachieving Kiwi expat Mark D’Arcy hops on the Facebook bandwagon; DraftFCB’s Matt Scott sits down as chair of the Direct Marketing Network; Tony Clewett is named as New Zealand’s Caples ambassador; Pacific Micromarketing announces a new business development consultant; and EYE Shop announces its new Aussie/NZ overlord.