Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand’s top workplaces.
Who’s it for: Lexus by Saatchi & Saatchi
Why we like it: While Toyota’s marketing is all about New Zealandness, this moody new campaign for its luxury subsidiary Lexus aims to drum home the brand’s proud Japanese heritage—and, more specifically, its focus on craftsmanship. And …
According to Overland’s website, attention to detail and good design is paramount, whether it it be the styling of its ranges or the stores customers visit. And, judging by its latest winter campaign, which was shot by Tony Drayton, features the song ‘Pretty Thing’ by Dylan Dray and has been showing on TV3 and Four for the past few weeks, the same goes for its advertising.