Hubbards Muesli is showing a preference for the digital after launching two new social media-based campaigns: one in celebration of its 25th birthday next month where it asked Kiwis to submit their own muesli recipes on its microsite, and then share the recipes on Facebook for a chance to have their concoction hitting the shelves. The other to promote its latest ‘Outward Bound’ range of muesli, calling upon New Zealanders to share their own ‘Outward Bound’ moments.