Browsing: Outdoor

News
The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train
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The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate (CAGR) of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.

News
Are you a robot?
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There’s a whole heap of money flowing into digital media at the moment—and that pot just seems to keep getting bigger. But there are a fair few concerns being raised about whether that money is being spent wisely, whether it’s due to bot fraud, dodgy metrics or viewability issues. Recently, one of the world’s most powerful ad men, Sir Martin Sorrell, said he thought the pendulum had swung too far towards digital and it was time for marketers to reconsider the effectiveness of traditional media (which seemed to warm the hearts of many harried publishers and broadcasters). And in New York during Ad Week celebrations, the US outdoor industry body has launched a clever campaign making the same argument by pointing out that digital has a reality problem.

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