Browsing: Outdoor advertising

News
TV3 is the latest brand to trumpet the power of digital outdoor, but is this trend starting to squeeze revenue out of traditional OOH?
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On election night, MediaWorks collaborated with SparkPHD and digital media agency Ngage to feed live election results onto APN Outdoor’s digital billboard network around Auckland, making TV3 the latest brand to adopt a digital approach to outdoor advertising. So given all the hype centred on the versatility and effectiveness of digital OOH advertising, where does this leave traditional outdoor advertising? And is the growth of digital also starting to affect other industries?

News
Interactive digital billboards launched in Auckland, designed to feature Kiwis’ social media posts
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Vodafone has collaborated with Image Centre-owned* digital media agency Ngage and APN Outdoor to launch a series of interactive LED billboards that members of the public will be able to engage with via their mobile phones. The content displayed on each of the three billboards, currently on display in Ponsonby, Eden Terrace and Parnell, is delivered in real time via Vodafone’s machine-to-machine technology, which negates the need for additional cabling and infrastructure.

News
Celebrating the Rainbow Nation with real rainbows
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To commemorate two decades of South African democracy, Coca Cola created a series of real rainbows, which arched over the billboards throughout the city. Conceptualised and executed by FCB South Africa, the colourful additions to the sky were produced using sunlight, water and “a bunch of fancy calculations”.