The University of Otago is celebrating student life in a new ‘Only Otago’ campaign via Rainger and Rolfe, showing what goes on inside and outside of the classroom.
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The University of Otago has appointed Rainger & Rolfe to its creative account, following a pitching process that stretches back to an initial call for tender on 31 July.
There has been a fair amount of activity behind the scenes at the nation’s institutes of higher education over the last few months. Here’s a look at what’s been happening at Otago, AUT and Unitec.
Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand’s top workplaces.
Academic advertising isn’t typically renowned for its creativity and often tends to focus on the facilities or the wonderous achievements of its students. The University of Otago certainly does a bit of that, but it’s also continuing to push the uniqueness of the southern student experience and, after a big research project to see if it was still on the right track with its ‘Take your place in the World’ campaign, Zephyr has given it a refresh.