Browsing: Oskar Alley

Content is king as .99 launches first major work for The Sunday Star Times

New Zealand’s largest national newspaper, The Sunday Star Times, has had a pretty rough time of it recently, with some fairly concerning readership and circulation results. But an editorial rejig is in process to, as Fairfax chief executive Allen Williams says, improve the newspaper and make it more appealing and authoritative, and it’s also launched a new campaign with its new agency .99 that aims to draw attention to the great content it provides.