In the kitchens of L’éclair de Génie in Paris, creative brilliance is necessary, but is not by itself enough. Making the world’s best eclairs also requires careful planning, skilled judgement and a deep understanding of the medium. And the same is true of great ads, says Google’s Tony Keusgen.
Browsing: Oscar Mayer
Sweet, sweet data: what New Zealand’s marketers can learn from the makers of the world’s best eclairs