As the number New Zealanders making a conscious effort to return to their grass roots increases, so too does demand for products to become available in both natural and un-natural make. New Zealand’s organic sector saw a 25 percent increase from 2009 and 2012 and now, the latest product to grace shelves and satisfy the need for everything natural is a manuka oil and fennel based toothpaste.
As Theresa Gattung famously confirmed, confusion is a well-established marketing tactic. And there are plenty of examples of duplicitous techniques used by the marketing and advertising fraternity to help ‘increase purchase intent’. Now the term ‘natural’—and the shysters who employ it—is coming in for some attention in a mock campaign funded by US industry body Only Organic.
Right after warming our icy hearts with two poignant stories that were brought to life with eerie animations and haunting soundtracks, Chipotle has now released a trailer for its next ambitious advertising project: a satirical series comprising several 30-minute episodes.