Special Group and Salt Interactive’s ‘Orcon Business Banner’ was a hit with the StopPress punters when it launched and it also tickled the fancy of the judges of the Digital Craft section. Oktobor, which recently announced it would be moving out of the advertising sandpit to concentrate on its new cash cow animation, also picked up gold in Digital Craft for Shihad’s ‘Sleepeater’, which was a fitting way for a production house that has performed very well at Axis over the years to say farewell.
Browsing: Orcon
Colenso is at the top of its creative game at the moment and it’s certainly walking the talk when it comes to devising big ideas that get brands talked about by consumers. And while Yellow Pages is wrestling with a few rather large financial demons at present, the pair’s impressive award-winning run continued last night at Vector Arena, when Yellow Chocolate was awarded the Grand Axis, the Titanium gold Axis and the Integrated gold Axis at the 2011 CAANZ Axis awards.
Naked Communications is a force to be reckoned with overseas, but it’s only been on the local scene since late 2009. In that short time, it’s certainly had a big impact, taking a fair swag of strategy and channel planning work off some of its larger competitors and winning a couple of media award golds for its work with Diet Coke. Matt O’Sullivan, who left his posting at Carat to set up the Auckland office with Simon Bird, is one man who’s never short of opinions. So here are a few on 2010.
Colenso BBDO has had another stellar year, with a swag of awards—both for creativity and effectiveness— and a growing international reputation. Planning director James Hurman, who passionately believes that creatively focused leadership and creative advertising leads to business success, has played a big part in that. And here’s his take on 2010.
Greedy old DraftFCB has won another one, this time getting the nod for the Orcon business and taking over from Special Group.
It was fun while it lasted, but it seems Orcon and Special Group have split up.
The local ad fraternity, the global cognoscenti and plenty of actual New Zealanders were all smitten with Orcon and Special Group’s ‘Orcon + Iggy’ campaign. But, as cliche-loving rugby players always say, you’re only as good as your last match. And despite the fact the trophies have flowed fairly freely for the pairing in 2010, the Orcon business is currently up for pitch.
It received a fantastic response from StopPress readers when it went live and, not surprisingly, Special Group, Exposure and Salt Interactive’s ‘Living Office’ banner for Orcon has also found favour with the judges of the Interactive Advertising Bureau’s September Bolly Award.
The finalists have been announced for the 2010 Best Awards. And, from cool album covers to modern buildings, from striking packaging to branding and identity, it’s a who’s who and what’s what of New Zealand’s design scene.
The good ship Special Group continues to steam ahead, taking home yet another Grand Prix (and US$10,000) for its greedy ‘Orcon + Iggy’ campaign at the AdStars gala awards at Busan in Korea.
Banner ads are often criticised for being boring, cheesy, annoying, intrusive or a combination of all four. David McGregor, writing in Idealog, went as far as calling online promotional activity “the Great Pacific Garbage Patch of the advertising business”. But Orcon, Special Group, Exposure and Salt Interactive have joined forces to show that very good things can happen when the utility of the digital space is combined with the ideas of agency land.
On this edition of Ads@6, ANZ receives plaudits for the gratuitous use of a meercat; Women’s Weekly puts its ladies on display; State’s ‘My 3 Things’ puts a few favourite things in boxes; the Audi spot makes design/tech nerds (and possibly even captains of industry) go weak at the knees; Orcon opens up multiple windows; Telecom attempts to lure the punters to its Backing Black scheme; and Fantastic noodles embraces Engrish.
“Let’s take a ride and see what’s mine” sang Iggy Pop on his seminal 1977 track ‘The Passenger’. For Special Group, who co-opted the track and the man himself for their ‘Orcon + Iggy’ campaign, what’s theirs is a Grand Prix Award in the Direct Category at the 2010 Cannes Lions Festival.
You can almost feel the collective hangover after 680 creatively-minded humans gathered together last night at the huge and rather impressive Orams Marine Boat Park to celebrate the 30th birthday of the CAANZ Axis awards, as well as the creativity, ideas and personalities the industry has fostered in that time.
The auditions have closed and Iggy has spoken.
As part of a promotion from telecommunications company Orcon for its next generation broadband, New Zealand musicians were offered the chance to lay down Iggy Pop’s renowned solo track ‘The Passenger’ online.
The man himself
Iggy Pop is making a new band – and plans to fill it with Kiwis he meets online.
The 62-year-old Godfather of Punk is inviting Kiwi musicians to help him re-record The Passenger, one of his best known solo tracks. It’s all part of a promotion from …
Special has won the Orcon account following a three-way pitch.
It’s a case of underdogs of the word unite. Orcon is the fourth largest telecommunications provider in the country and was first to unbundle broadband for Kiwis. Special is a lean creative agency that doesn’t have a receptionist …