The Radio Bureau has announced the first Orca winner of 2015, and the gong has gone to JWT’s Mike Ramsay and Mariona Wesselo-Comas for their work on the ‘Drunky Pants’ spot that was created for Auckland Transport as part of the Drunksense campaign, which has been developed to relay the message that stupid things—such as driving home—tend to make sense to drunk people.
Ogilvy & Mather has claimed July’s Orca Award for placing an advertising message inside a music track. At 55 seconds into ‘I See Red’, Tim Finn interrupts the song urging people to go online and sign ‘The Last 55 petition’ to help save the Maui’s Dolphins. Joe Holden from BIG scored a merit award with the stories of Landrover’s origins told in a “true oldschool storyteller’s” voice.
T-shirts are blank canvases best left that way – this is the idea behind DraftFCB duo Freddie Coltart and Matt Williams’ radio campaign for AS Colour Apparel, which has won the May round of the new ORCA award year.
None of the entrants for the March round of the Orca awards were deemed good enough to take the prize, but the judges handed out two merit certificates for two campaigns with very different alcohol messages for Crafty Beggars and the Health Promotion Agency (nee ALAC).
Following up from a win in August for Consumer NZ, Ogilvy Wellington duo Nigel Richardson and Steve Cooper have taken the November ORCA with their ‘Silly Season’ ad for Consumer NZ.
The best moment of my life was undoubtedly winning the meat pack at a friend’s wedding, closely followed by the time when three loyalty cards came due on the same day. So it was pleasing to learn that an ad celebrating sexy meat for Pak ‘n’ Save’s Meat Week has won DraftFCB the October ORCA.
Two winning campaigns from the same agency fold this month, with Ogilvy Wellington’s Nigel Richardson & Steve Cooper scaring the bejesus out of the judges—James Mok and Regan Grafton from DraftFCB, Phil Yule from Voicebox and Kate Humphries from Media Design School—with their Consumer NZ campaign ‘Appliance Nightmares’ and Adam Barnes & James O’Sullivan taking the merit for their KFC ‘Facebook/Double Down’ campaign, which was written at Ogilvy just before they popped over to join DDB.
If the last two rounds of the ORCAs are anything to go by, making the move from one agency to another bodes well for an ORCA win. Last month Clemenger BBDO’s Jon Pickersgill and Sarah Jackson picked up an ORCA just before they headed across the ditch to Sapient Nitro in Brisbane, and the July round has been won by Matt Williams and Freddie Coltart for a campaign they created just before they left Ogilvy for Draft FCB.
February was the last month of the ORCA year and two very different ads came out on top. BCG2’s Chris Long and freelancer Martin Brown took the win with the euphemism-heavy ‘Ridiculously Refined’ ad for Jesters Pies. While at the other end of the spectrum, Sarah Litwin-Schmid and Emily Drake from Saatchi & Saatchi took the Merit for their powerful ‘Jane’ ad for Women’s Refuge.
Special Group duo Kim Fraser and Sarah Frizzell took the combined Dec/Jan ORCA with their ’91 Days of Summer’ campaign for Streets Ice Cream. They made 91 different ads, turning each day of summer into a national day. “December 4. National Weta Freak Out Day. Nothing says summer like a weta under that thing you just picked up. Is it a giant insect or a tiny brown crayfish? Doesn’t matter, your boyfriend still needs to man up, and grab a glass and a piece of cardboard.”
Jack Delmonte and Hadleigh Sinclair from Publicis Mojo take November’s ORCA for their ‘Low Fat’ Subway campaign, which was a real hit with the judges, and can be credited with inventing the phrase “hairy neck dumplings” as a euphemism for goatee adorned double chins.
December and January results for the Radio Bureau’s ORCA winners have meshed into one with Jonathan McMahon & Lisa Fedyszyn from DDB Auckland taking the winning honours for their McDonalds ‘Signs You Love Caramel’ ad. And sticking with fast food ads, Graeme Clarke & Sam Dickson from Colenso BBDO were awarded a close Merit for their Burger King ads ‘The Boss’ and ‘The Wifey’.
It was was a double-whammy for Anne Boothroyd and Brigid Alkema from Clemenger BBDO (WGN) at the Grande ORCA awards, with ‘The People’ overwhelmingly agreeing with the judges and picking ‘Sliding Doors’ for the New Zealand Transport Agency as their favourite radio ad.
March signals exciting times ahead, like the end of the tax year (!!) For others, particularly advertising industry creatives, it’s the chance to bathe in the glory of knowing you have created something of an outstanding radio commercial, with the announcement this coming Wednesday of the Grande ORCA winner.
Smart guys copywriter Ashwin Gopal and art director Tim Yates have done particularly well since graduating from AUT ad school in 1997. First snapped up by Colenso, they won the The Radio Bureau’s Grande ORCA in 2008 for their Outrageous Fortune spots (listen here) and scored a trip to …
The winner of The Radio Bureau’s September ORCA is Rory McKechnie of DraftFCB for his ‘Late again’ ad for Prime TV’s True Blood.
This month’s judges, Phil Yule, Harriet Crampton and Basil Christensen, picked McKechnie’s ad for being a “really great concept that is a perfect …