Earlier this week Food Safety Minister Nikki Kaye announced the adoption of a ‘Health Star Rating’ food labelling system, which uses a star rating scale from ½ to 5 stars to indicate the nutritional value of a food product. The Association of New Zealand Advertisers’ chief executive Lindsay Mouat looks at whether this will help consumers.
When it comes to agencies, is bigger usually better? Or can smaller shops be just as sharp? Michael Goldthorpe reckons the answer to both questions is yes.
Gender stereotypes in advertising are often inaccurate and outdated. But the real issue is that they’re ineffective, writes Lucinda Sherborne.