FABIK (Fucking Awesome Bulimics I Know) founder Angela Barnett draws attention to the fact only two percent of ads show women as intelligent and believes the Kevin Roberts saga can be used as a catalyst for change.
Browsing: opinion
Neville Doyle reckons we are living in a veritable wild west era of data, and that this may be playing a part in the high levels of adblocker use among younger generations.
If a change in law automatically changed society, then Saatchi & Saatchi’s Kevin Roberts would be on-point in inferring that gender equality is a non-issue. But because this isn’t how the world works, he’s dead wrong.
Intellectual property lawyer Ben Cain discusses the difficulty in creating an original brand and offers a few pointers on how to avoid any double ups.
Narrative’s Vincent Heeringa on why shares, clicks and likes are bad yardsticks for marketers and how social sharing is the equivalent of casual sex.
Hunch’s Michael Goldthorpe explains Brexit with an adland analogy, and considers what might happen if one of the biggest agencies suddenly decided to leave a holding company.
Kiwibank’s Katie Byrne reckons there’s more utility to social media than serving as a delivery channel for GIFs and emojis (although both of these activities do play a part).
In an ever-changing marketing world, Mango Communications’ Claudia Macdonald urges those in the PR industry not to undervalue their profession and to acknowledge the unique perspective they offer.
The Goat Farm founder Vaughn Davis recognises that there are some major problems with Cannes, but he still sees value in the event’s ability to inspire fresh creatives to think differently.
Following advertising consultant and equal rights activist Cindy Gallop’s criticism of James Hurman’s book, local strategist Kate Smith decided to weigh in on the debate. And she reckons unconscious bias runs way deeper than a solitary publication.
We pit two industry heavyweights against each other in a debate on a contentious topic. The first round sees Tangible Media chief executive John Baker taking on Barnes Catmur & Friends Dentsu executive creative director Paul Catmur.
Getty Images’ Jacqueline Bourke identifies six key visual trends that have emerged in 2016 and shows how these are adopted by local and international advertisers.
DDB chief executive Justin Mowday on the horde of advertising awards shows out there and whether they’re losing their meaning.
As One Plus One Group’s Kelly Bennett gears up to represent New Zealand at Cannes Lions this month, he shares his thoughts on themes emerging in the PR industry, suggesting quality over quantity and encouraging entries that break out of the mould.
With Vodafone and Sky in talks over a merger, which would result in a multi-faceted content giant, Receptive.tv’s Sam Aldred suggests a quiet panic and a regroup for the rest of New Zealand media.
Chemistry Interaction senior account manager Mel Moss on strategically attracting customers and keeping up with key digital trends.
Following the Joseph Parker fight, and the illegal streaming that came with it, should TV and sponsorship brands be taking a different course of action?
Young & Shand creative director Tim Wood is representing New Zealand as a judge at this year’s Caples Awards and reports what he saw, and what you should know, from inside the jury room.
Products don’t exist in a vacuum. And the circumstances they’re experienced in play a much bigger role than we realise, says Andrew Lewis.
Travel writer Meg Singleton believes the nation’s major publishers should look into disrupting the travel industry.
Marketing expert Roanne Parker questions Kogan.com’s digital marketing practice after its owner said he would invest to rebuild consumer trust and make Dick Smith’s online offer “better than ever” after taking over the retailer’s online site last month.
Hotwire PR managing director Hamish Anderson argues that journalists aren’t the only ones in for some change with a proposed merger on the horizon. Those in PR also need to brace themselves.
Tangible Media chief executive John Baker reckons 2015 was a tipping point for news media, and that we need to think seriously about to keep journalism afloat in the future.
Juanita Neville-Te Rito from The Retail Collective uses New Zealand examples to see how social media can be used as a tool to drive awareness or vistiation to a store and says retailers shouldn’t tie themselves up in knots about it.
Roger Brooksbank, associate professor in marketing at Waikato Management School, investigates research results showing the importance of developing a customer-centric culture in a business.
The story of a thieving taxi driver and an accommodating Uber driver help paint a picture as to why W3 Digital’s Mark Cameron believes that in the face of technological disruption, the best way for a business to stand out from its competition is to deliver an outstanding and integrated customer experience.
“Robots can’t challenge, robots can’t think and robots will never create,” says Michael Goldthorpe. And he reckons that’s good news for anyone working in the creative industry.
Kellogg’s NZ commercial director Will Brockbank responds to recent criticisms from FABIK’s Angela Barnett about the company’s motives behind its new ‘Own it’ campaign, saying the most important aspect of the campaign is that the “disconnect” from women has been recognised and changed.
Studies have shown that 85 percent of all content published online is redundant. And Element Digital’s Kevin Fitzsimons believes this shows that content often doesn’t deliver on its promise.
Turf wars aren’t going to move the industry forward, argues Alex Lawson. Instead, media and creative agencies should be focusing on collaboration.