Browsing: opinion

News
I’m still standing after BOTAB
By

Last night our nation’s finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.

Opinion
I hired the guy who brought a clown as a support person to a redundancy meeting. Here’s why.
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You may of heard of the story that went viral in New Zealand and further abroad about an Auckland man who works in advertising and brought a clown as a support person with him to the redundancy meeting. DDB regional chief creative officer for Australia and New Zealand Damon Stapleton recently hired this man, and shares how the story struck him as an example of how creativity can change the rules of any situation and get your power back.

Features
Horse’s Mouth: Rufus Chuter and Kris Hadley, Together
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In October 2018, former FCB managing director Rufus Chuter and former OMD chief digital officer Kris Hadley announced they were launching a new strategy, technology and media management agency, Together. In the time since they’ve focussed on establishing their agency while operating on a simple philosophy: creating a great work environment, to attract great people, to produce great work. Chuter and Hadley fill us in on how they’re running their agency with the future in mind.

Opinion
If Instagram removed likes, would you still post?
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Two days ago, Instagram started experimenting in Canada by hiding likes on Instagram. If executed, this change will impact influencers, content creators and brands that until now – rightly or wrongly – have valued likes as a measure of engagement, and therefore success. CEO of Socialites Wendy Thompson shares her thoughts on why this might be a smart move by the social media giant.

Opinion
Lush just went dark on social media. Did its marketers make the right call?
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Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Chief executive of Socialites, Wendy Thompson, shares her thoughts on why this decision by a major brand doesn’t put the customer first.

News
Why love always trumps hate, as shown by a Twitter experiment
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If the terror attacks on two Christchurch mosques proved anything, it’s that one senseless act can leave a nation in despair. But what does the data tell us about human’s ability to commit acts of love, versus acts of hate? AUT professor Mike Hutcheson reflects on a Twitter experiment carried out years ago that measured just this – and says there’s hope for us yet.

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