articles tagged 'oOh!media'

How out-of-home advertisers are looking to solve the audience measurement dilemma

  • Advertising
  • November 28, 2016
  • Erin McKenzie
How out-of-home advertisers are looking to solve the audience measurement dilemma

Marketers across the industry are demanding better quality data in order to measure the campaigns they're running across channels. In the outdoor industry, however, high quality audience stats are hard to come by. And this is a problem that out-of-home media owners across the industry are trying to solve. We look at some of the recent innovations to hit the market.

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Movings/Shakings: 7 July

  • July 7, 2015
  • StopPress Team
Movings/Shakings: 7 July

Industry happenings at Canon, Content Boutique, NZ Herald and oOh!media.

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