With viewability rates as low as 40 percent on supposedly trustworthy local sites, rampant ad fraud costing marketers billions and ads being served alongside objectionable content, Damien Venuto looks at digital advertising’s reputation issues – and why it isn’t always living up to the promise it arrived with.
Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
Last night, TVNZ and its agency and production partners gathered at Auckland’s Shed 10 to cut the ribbon on a new season line up. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to recognise all it’s achieved in the past year in its push to connect with more Zealanders than ever in more places than ever before.
As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, creating new revenue streams, developing new products, working creatively with advertisers and generally showing an elasticity in their view of what media is, all while keeping their souls in tact? Jihee Junn looks at some of the best local examples.
While magazines were once just a regular dose of escapism, entertainment or inspiration in printed form, the rise of the internet and the need for new sources of revenue has meant publishers are connecting with their audiences in a range of different ways. Erin McKenzie takes a look at how some of the local players – and the Magazine Publishers Association – are embracing that shift.
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other channel. We chat to TVNZ’s Jeff Latch and Andrew Shaw about how they’re planning to address the latter part of this equation.
After 18 months of having its comment section switched on, RNZ has announced it will no longer allow comments on its website and it will phase out the capability on its site by the end of the week, instead encouraging comments on its social media channels, we chat to RNZ’s Megan Whelan about why it made the decision and what it means for its audience. PLUS: how technology might improve comment sections in the future, and Fairfax’s approach to its comment sections.
Google has confirmed that New Zealand country manager Tony Keusgen has been replaced by Stephanie Davis.