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An ad that kills all other ads: Pandora to launch sponsored listening sessions
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Pandora recently announced it’s planning to launch a sponsored listening product that will enable brands to give listeners an hour of ad-free streaming through the service. The initiative, which is already live in the US, is set to launch in the local market in the second quarter of 2015, giving local advertisers another means by which to access users on the platform.

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Vodafone set to offer six months’ free Neon subscription when service launches
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This week it has been reported on the NBR and Stuff that Vodafone would be offering its broadband subscribers six months’ of free Neon as part of an extension of its deal with Sky, which sees the internet service provider offering reduced Sky subscription rates to its broadband customers. And while Sky’s director of corporate comms Kirsty Way has confirmed to StopPress that these initial reports are true, she would not provide information on new launch date of Neon.