Given the growing willingness of Kiwis to pick the fruits offered by international e-commerce, NZ Post has developed YouShop as a means to enable shoppers to get their hands on items even if the stores don't deliver to New Zealand. And to promote the offering, the organisation has now released a 45-second TVC that tells the story of Dan, a stringed instrument enthusiast, who managed to get his hands on a rare banjo even though the store, located in New Orleans, didn't deliver to New Zealand.
Marketing, advertising & media intelligence
New Zealand’s ecommerce sector has shot through the roof as punters increasingly open their laptop lids instead of their wallets to purchase new items. Data from Nielsen shows New Zealanders now buy 18.2 million items each year, to the value of $4.6 billion, and this figure is expected to rise to $4.8 billion by the end of this year.
Following on from the recent launch of ShopViva, NZME is continuing down the online retail path by announcing the 2015 launch of ShopGreen, an online shopping hub for ethical products.
Why Kiwi businesses should switch on to online and how retailers are keeping the cash in the country
New research shows international retailers are chipping away at New Zealand shoppers’ consumer spend, but Kiwi companies finding a way to effectively harness the power of online retailing could add another $34 billion to the economy. And online events like the upcoming Click Monday are doing their bit to get Kiwis spending on local sites.
Kiwi households with more than five, and even as many as 10, screens are becoming the norm, according to MediaWorks' Lifestyle Survey for 2013. Mobile device ownership is growing exponentially in parallel with increasing social media use and online purchasing.
The Christmas shopping season saw more Kiwis go online for purchases, but the rate of online spending growth by New Zealanders on Christmas Day was higher for retailers whose sites are based offshore than for locals, according to BNZ and Marketview's latest provisional figures.
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New Zealand's own version of a global online spendup has achieved strong sales and traffic numbers for the nearly 70 retailers that took part. The organisers say a proven international business model and the competitive nature of retail were big contributors to the results.
Although the majority of Kiwis are still buying from locally-based web sellers, international merchants are outpacing their Kiwi counterparts in attracting New Zealand buyers. But that doesn't mean we can't fight back, the Interactive Advertising Bureau of New Zealand says.
Kathmandu is responding to growing use of its site on mobile devices with its first website optimised for those devices. Online sales make up four percent of sales across the retail group and in its 2013 financial year presentation it said online sales had grown 55 percent year on year.
Kiwis are getting their own version of a 24 hour online event designed to whip shoppers into a frenzy, modelled on a day that kicked off in the US in 2005. The organisers are targetting a Kiwi-sized proportion of the sales results a similiar day achieved on debut in Australia despite that site crashing under the weight of web traffic.
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Google and Ipsos have just released the global smartphone usage survey for 2013. And Kiwi consumers are doing more, buying more and expecting more from the smartphone experiences that brands are presenting, says Jonathan Dodd.
According to Nielsen's Online Retail Report, the number of online shoppers in New Zealand has now reached over 1.6 million (49 percent of the total population aged 18+), an increase of 122,000 on the previous year and more than double since 2004.
The attraction of lower prices, convenience and broader product ranges is swelling the ranks of Kiwi consumers choosing to shop online, both locally and on international websites. And, according to a report on the Australian and New Zealand online shopping market published by PriceWaterhouseCoopers and Frost & Sullivan, almost half of the New Zealand population will do just that in 2011, with each shopper spending an average of almost $1,400.
It looks as if the daily deal sites that seem to be seeping out from all over the place have made quite the impact on our online shopping habits, according to the latest Nielsen Online Retail Report. By the end of 2010, the number of New Zealanders aged 18+ making transactions online reached an all time high of nearly 1.5 million. This was an increase of over seven percent on 2009. According to the report, 46 percent of the adult population has made a purchase online, nearly double the number of six years ago.
The number of New Zealanders shopping online has reached an all-time high, with over 1.4 million making a purchase on the internet in the past 12 months, an incremental increase of 2.4 percent on the previous year according to research conducted by Nielsen.