In a bid to persuade Finns that vanilla ice cream isn’t the most boring flavour available, Stockholm-based creative agency Perfect Fools recruited none other than 90s rapper Vanilla Ice to appear in a somewhat bizarre campaign for Consumo. But rather than flying the rapper to Finland and having him appear in person, the agency instead just video called him through the internet. What follows after this is a strange video in which a quartet of Finns engage in a range of games with the rapper.
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In this installment of Export Figures, we chat to expat Geoff Devereux, MD of London digital marketing company Delete.
Devereux was station manager of 95bFM for a couple of years in the 90s and worked as an IT consultant before moving to London 10 years ago. Now happily ensconced in …