Browsing: online marketing

News
Natureshop, enter me
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Online niche retailer Natureshop isn’t particularly well known in New Zealand. But in these modern and increasingly environmentally-conscious economic times, that doesn’t necessarily matter, because through a combination of extensive online marketing, high quality e-commerce websites and a focus on sustainability, it was named New Zealand’s fastest growing exporter, fastest growing retail or consumer products business and second-fastest growing company at the 10th annual Deloitte Fast 50 index.

Awards/events
Social Media Junction
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If you have quite the appetite for social media marketing, here’s something for you to savour. May 17th sees the arrival of Social Media Junction. This conference incorporates a range of new media visionaries from the US, Canada, Australia and New Zealand who will offer their insights into how …

News
Made from New Zealand opens London office
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Those entrepreneurial chaps from Made from New Zealand have now made an office space available in London for NZ exporters. It’s an excellent idea for Kiwi companies wanting to make headway into the UK and European markets and need an office HQ on a short-term basis. The Putney Bridge …

News
Google: now we’ll fix yer crappy display ads
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Google has released  DoubleClick Ad Exchange, a new advertising service aimed at improving online display ads.

Like many of us in the online media business, Google has been concerned about the ineffectiveness of online display advertising, especially the declining value of banner, skyscraper and rectangle spaces.

When was …

Awards/events
Rockin’ in the online world
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Will you be one of only 40 people that will attend a value-for-money event organized by our friends at IAB (Interactive Advertising Bureau) NZ? The not-for-profit organization is holding a seminar in Wellington called ‘Online Strategies that will Rock your CEO’. Sounds funky. Three industry experts will explain how to …

Opinion
Searching for answers
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Are NZ advertisers really receiving the best service from their agencies?New Zealand advertisers are poorly represented in what is, in most cases, the most cost effective channel to market that there is. Overseas, online marketing has rightfully established itself as the fastest growing marketing channel and mandatory in marketing …

News
Prospects rise for search marketing
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After its inception in the US 13 years ago, iProspect launches in New Zealand. The company claims to be the ‘Original® Search Engine Marketing Firm’ that pioneered the practice of search engine optimisation and analysing online click-through data to increase ROI.

iProspect NZ is the company’s 21st global office …