articles tagged 'online marketing'

Keeping kids safe online - Disney style

  • Creative
  • November 1, 2011
  • Cath Winks
Keeping kids safe online - Disney style

These days it's not uncommon for kids to be more computer savvy than their parents. So how can computer illiterate parents keep their children safe online?

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Natureshop, enter me

  • Digital
  • November 2, 2010
  • StopPress Team
Natureshop, enter me

Online niche retailer Natureshop isn't particularly well known in New Zealand. But in these modern and increasingly environmentally-conscious economic times, that doesn't necessarily matter, because through a combination of extensive online marketing, high quality e-commerce websites and a focus on sustainability, it was named New Zealand's fastest growing exporter, fastest growing retail or consumer products business and second-fastest growing company at the 10th annual Deloitte Fast 50 index.

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Disconnection: A precious commodity?

  • Marketing
  • March 4, 2010
  • Michael Carney, Marketing Week
Disconnection: A precious commodity?

This week in eBuzz from Michael Carney’s Marketing Week: Thanks (or not) to technology, Gen Y and Gen Z will never be alone Secrets to online marketing

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Social Media Junction

  • Social media
  • March 4, 2010
  • StopPress Team
Social Media Junction

If you have quite the appetite for social media marketing, here's something for you to savour. May 17th sees the arrival of Social Media Junction. This conference incorporates a range of new media visionaries from the US, Canada, Australia and New Zealand who will offer their insights into how ...

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Made from New Zealand opens London office

  • Marketing
  • October 8, 2009
  • Frances Chan
Made from New Zealand opens London office

Those entrepreneurial chaps from Made from New Zealand have now made an office space available in London for NZ exporters. It’s an excellent idea for Kiwi companies wanting to make headway into the UK and European markets and need an office HQ on a short-term basis. The Putney Bridge ...

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Google: now we'll fix yer crappy display ads

  • Advertising
  • September 20, 2009
  • Vincent Heeringa

Google has released  DoubleClick Ad Exchange, a new advertising service aimed at improving online display ads. Like many of us in the online media business, Google has been concerned about the ineffectiveness of online display advertising, especially the declining value of banner, skyscraper and rectangle spaces. When was ...

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Rockin’ in the online world

  • Events
  • September 16, 2009
  • Frances Chan
Rockin’ in the online world

Will you be one of only 40 people that will attend a value-for-money event organized by our friends at IAB (Interactive Advertising Bureau) NZ? The not-for-profit organization is holding a seminar in Wellington called ‘Online Strategies that will Rock your CEO’. Sounds funky. Three industry experts will explain how to ...

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Searching for answers

  • Marketing
  • September 10, 2009
  • Kevin Francis

Are NZ advertisers really receiving the best service from their agencies?New Zealand advertisers are poorly represented in what is, in most cases, the most cost effective channel to market that there is. Overseas, online marketing has rightfully established itself as the fastest growing marketing channel and mandatory in marketing ...

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Prospects rise for search marketing

  • Marketing
  • September 9, 2009
  • Frances Chan

After its inception in the US 13 years ago, iProspect launches in New Zealand. The company claims to be the ‘Original® Search Engine Marketing Firm’ that pioneered the practice of search engine optimisation and analysing online click-through data to increase ROI. iProspect NZ is the company’s 21st global office ...

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