Browsing: Oneview

JustOne looks to solve clients’ data woes through new offering

Despite all the hype surrounding targeted advertising, programmatic networks still serve inaccurate ads, based broadly on demographics rather than actual insights about consumers. Real, actionable and useful data remains something of a holy grail in the industry, and there’s no shortage of players looking to get there. Among these data explorers is JustOne managing director Ben Goodale, who recently announced a new offering, called OneView, that aims to give clients access to the most useful data available to them.