Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.
Browsing: One Show
What’s that smell? It’s international ad awards season! But before everyone heads to Cannes to expand/subtract their minds, agencies were looking to New York as the results of the One Show were announced. And Colenso BBDO has led the way for New Zealand, picking up a gold, silver and two bronze pencils.
The finalists for the 41st edition of the annual One Show Awards, regarded as one of the most prestigious in the world, have been announced, and Kiwi agencies have been acknowledged as finalists in 20 of the categories listed. This year, the show received almost 22,000 entries from 63 countries, and these were then whittled down to 1,229 finalists (from 463 agencies) by a panel of international judges. Each of these finalists will now have to wait until 9 May, when the winners will be announced during a ceremony at Lincoln Centre in New York City. As was the case last year, Clemenger and Colenso received the most nominations among the Kiwi agencies.
DraftFCB dominated the analogue section of the One Show Awards with a good haul of metal, and in the interactive section, Clemenger BBDO and Resn were the only Kiwi agencies to get the nod.
Last year, Clemenger BBDO’s Ghost Chips won a yellow pencil at D&AD the same night it was snubbed at Axis. But this time the planets were in alignment, because DraftFCB’s grand axis winning Driving Dogs for Mini and SPCA has also won a prestigious gold pencil in the integrated branding, consumer campaign category at the One Show.
The One Club’s Creative Week in New York has come to an end, and the world’s best creative advertising ideas have been acknowledged. But it was fairly slim pickings for the Kiwi contenders, with Colenso BBDO winning a rare Gold Pencil for the Levi’s ‘Rear View Girls’ web film at One Show Interactive and Publicis Mojo taking a Silver Pencil for the Greenpeace ‘Oil on Canvas’ campaign in the integrated branding – public service campaign category at The One Show.
The nominations were up considerably in comparison to 2010, but the medal hauls were similar this year, with local agencies taking one gold, four silvers and three bronzes at the Clio Awards and two bronzes at the One Show. And in other awards news, Traffic Group won a gold, silver and bronze at the Summit Creative Award competition and AUT Adschool grads take home the Aussie edition of the Cannes Young Print Lions.
Finalists for the One Show have been announced and 24 Kiwi entries made the cut, up from nine last year. Colenso leads the Kiwi pack with seven contenders and more recognition for both Yellow Chocolate and TVNZ’s The Pacific campaign; DDB is just one back on six, with the good old reliable Sky Arts Channel work again finding plenty of favour; and Alt Group got three shortlistings in the design category. Clemenger BBDO and DraftFCB got two, while JWT, Special Group, Saatchi & Saatchi, AIM Proximity Wellington and TBWA\ all got one each. There were no finalists in the College section.