Browsing: omni-channel

Blurred lines: MediaWorks embraces channel agnosticism by merging direct sales teams

About a week after APN opened the door to cross-channel collaboration across its media properties, MediaWorks announced the conflation of its radio and TV direct sales teams.The unified team will be led by Paul Hancox, who has been appointed to the newly created position of commercial director of MediaWorks Radio and TV. Hancox will also work closely with The Radio Bureau and their agency team, ensuring the Radio agency business is well aligned with its TV and interactive counterparts, led by Nicole Jones and Graeme Underwood, respectively. And while initial speculation suggested that this move came as a knee-jerk reaction to the moves made at APN, the MediaWorks TV director of sales and marketing Liz Fraser countered such claims.