Nielsen data shows that 1.6 million New Zealanders tuned in to the summer Olympics over the weekend, with over 847,000 of those watching the opening ceremony. While still an impressive turnout by any ratings measure, it’s below the number that tuned in for London, Beijing, Sydney. PLUS: more Olympics ads.
Browsing: Olympic Games
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen it release a brand new app where users can send Olympians messages through the stars (yes, you heard correctly) as well as another TVC by True promoting the app and creating anticipation for the Rio games, which kick off early next month.