Browsing: Okuma

Fish ‘n kids ordered as minnows star in new Okuma campaign

Barnes, Catmur & Friends has just released a new Benjamin Button-esque billboard campaign for Okuma (it’s Kiwi for fishing, don’t you know). And it involves some pretty classic, quintessentially swarthy young/old seadogs. Ah, don’t they grow up and get tattoos and have facial hair and start smoking pipes and reeling in those big ones so fast these days.